Valentines' Day, the weather and simple lessons
One of the big days (and probably the first in the year, after New Year's) in the online retail calendar just went past, and all indications are that it was a good one. According to comScore, as reported in this article, sales on Valentine's Day gift-related items grew over 22% year-on-year in the month leading up to it. Despite some mixed signals slowly finding their way regarding the prospects for online sales this year, the results augur well for the year ahead, and seem to be in line with the earlier bullish projections that were being made.
While on the subject of Valentine's Day, super affiliate Jeremy Palmer writes about his experience from this year's V-Day sales. Two simple things that one can take away from Jeremy's piece: watch what is happening to get a better understanding of one's target demographic as he found out (yet again- that men are from mars, women are from venus...) and secondly, plan ahead if you are planning to drive any kind of traffic from organic search results.
Most professional affiliates know these already-- but there's absolutely everything to gain in reminding ourselves to take stock occasionally.
In a similar vein, I saw Shawn Collins asking affiliates to take advantage of the bad weather in several parts of the US forced people to stay indoors. Simple yet great tip, I think; afterall, like all businesses, external factors that we may or may not have much control will often dictate our success or failure; so, why not convert some of these circumstances into great opportunities?
Timing IS everything.
Until next time,
Ben Flux
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