Putting eggs in one basket......
We know the consequences of putting all our eggs in one basket; once in a while, we get a rude awakening-- just as DGM seemed to have got one a few months back.
Elementary & common sense, one would think; but like with most other things, when the going is good, we hardly take a step back to consider our options. Ultimately, it is about continuing to have that revenue stream flowing with as much momentum as possible.
As affiliates, I believe there are two aspects that we will be best served by revisiting and periodically asking ourselves if we are indeed putting all eggs in one basket (it is as much a reminder for myself as it is for any affiliate reading this).
(i) Relationships: Niche, Focus, Loyalty are great; but are we too dependent on one particular segment or merchant? Even the staunchest optimist is advised to consider the worst case scenario and look at alternatives available.
(ii) Marketing: Are you too reliant on paid search marketing? Or Organic traffic?
I am not really asking that we fix something if it ain't broken; by all means we should continue and optimize the things that work best; but let's consider the possibility of something 'breaking' or not working for some inexplicable reason. Can we bear to wait and find an alternative at that point?
Until next time,
Ben Flux
p.s: i) Read about the changes at the top at LinkShare
ii) Seems like the next Google SearchQuake (a borrowed term from somewhere on the Internet) is about to happen....watch out for it. See the update re. BigDaddy to get a clue to the impending quake.
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