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Welcome to the exciting world of affiliate marketing! Or, win-win marketing, because when done well, everybody --- the marketer, the affiliate and the affiliate network---wins. I'll discuss current happenings and my own insights into the implications and provide a forum for constructive discussion in the win-win spirit of affiliate marketing. Hopefully, we’ll create a platform for insightful, prophetic and even contentious thinking, while ensuring it is interesting, informative and valuable.

Friday, February 24, 2006

Google Page Creator-- Cause for cheer for amateurs?

Google launched its web page creation and hosting tool, and promptly closed registrations due to "heavy demand". But we all now know of the existence of this tool and that it will be out sooner rather than later.

Free web site hosting services, despite the popularity that they enjoyed a few years ago, are not really on everyone's must have lists. Most people who can don't really opt for such sites; but these are definitely good for amateurs and personal pages. Yet, Googlepages may get better attention, because it comes from the Google stable.

From a business perspective, will these be beneficial? I am sceptical.

It seems that creating this website is tied to your Gmail account; which gives me the impression that at this point, a user cannot have multiple websites using the free service. That doesn't really help professional affiliates (who in any case may want to have pages with their own domain name).

But it certainly opens some possibilities for personal sites and amateur affiliates, who could set up a website without too much hassle and put in a few affiliate links.

It also has the potential to boost AdSense revenues as the number of amateur publishers increase significantly. I am not sure if Google is allowing AdSense on these pages yet; but my instinct is that they will at some point.

While we don't begrudge publishers earning revenues from the program, to what extent the increased distribution of AdSense will affect the quality of the traffic that will be generated is an important question that Pay-per-click advertisers will have to bear in mind.

Until next time,

Ben Flux

2 Comments:

Anonymous said...

I wonder which domain name Google will choose for this free hosting service? Presumably it won't be Google.com but whatever it is will certainly become an incredibly authorative domain very quickly. For webmasters using this service that could mean extremely quick indexing of their pages and potential for very high rankings as they feed off the "power" of the main domain in the same way blog spammers do.

This will no doubt fuel lots of forum conversations about Google valuing pages from their free hosting service higher than others. Whatever happens I'm sure many affiliates will be tempted to set-up sites to reap the potential benefits that a fresh new domain name does not have anymore.

2/24/2006 10:54:39 AM

 
Joseph said...

Yes, definitely there will be a lot of conversations regarding Google valuing pages from their hosting service. But we can't rule out the fact that Google has some influence over its rankings. Only algorithms don't rule the roost

Well, Google still is the king, that is sure but somewhere Google is trying to play with the brand and image it has established over the past few years..

I have found a site http://www.organicspam.com that has impressed me with its motive and content. They have openly raised sword against Google. Will have to say that this is definitely a bold move.

I am not totally in support of the site but..it is a good step to say your concerns.

7/14/2006 08:59:36 AM

 

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Ben Flux
Hertford, Hertfordshire, United Kingdom
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