Affiliate Marketing Views
Welcome to the exciting world of affiliate marketing! Or, win-win marketing, because when done well, everybody --- the marketer, the affiliate and the affiliate network---wins. I'll discuss current happenings and my own insights into the implications and provide a forum for constructive discussion in the win-win spirit of affiliate marketing. Hopefully, we’ll create a platform for insightful, prophetic and even contentious thinking, while ensuring it is interesting, informative and valuable.

Monday, January 23, 2006

From fantasy world to the real world..

Inevitably, there are signs that we are being led into the real world from a world of fantasy where the only way Google's shares could go was up, up and up.... As I write this, shares at Google have dropped a bit; and just follows statements by two analysts that Google is overvalued, and therefore, it was a good time to sell. This comes closely after Yahoo! took a hit in its latest earnings' report.

At this point, I believe it could be viewed as a natural correction by the market; but it will be prudent to watch out. There are signs that the markets, despite all the positive projections and general feel-good factor currently prevalent, are slowing down. If that is indeed the case, what we can hope for is a gradual drop or as the analysts say, a soft landing.... irrespective of whether we directly hold stakes in these companies or not, being in the Internet business we are always sensitive to and affected by the macro picture.

While on stocks, there seems to be a greater interest in stocks related to the affiliate marketing/ pay-for-performance marketing sphere as this post shows. It'd be worthwhile to watch out for the results of all the companies mentioned there. Overall, I'm bullish about the prospects, but in light of the most recent developments with Google and Yahoo, I'd prefer to be cautiously optimistic..

Until next time,

Ben Flux

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Ben Flux
Hertford, Hertfordshire, United Kingdom
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