Adwords tips from an expert

Since we are always interested in getting the best results of our paid search marketing efforts, I thought this piece posted on Marketing Sherpa would be useful, where tips from Andrew Goodman, known as an Adwords expert and an author of a book on Adwords, are presented.

A couple of points,in particular, caught my attention:
a) According to Goodman, there is merit in running ads with a higher CTR and probably a lower ROI, along with running ads with a lower CTR and higher ROI.
The objective is to show that the ad quality is considered high...

Along similar lines, there is a suggestion to set up high bids at the start of a campaign to generate clickthroughs and create a good quality score..

Interesting concept, but obviously one will have to be extremely careful with the cost of getting clicks for the sake of getting clicks..

b) If the ad contains others' trademarks, then the ad rank is likely to fall and therefore he suggests testing out a "with trademark" and "without trademark' approach..

Considering where things are with this hot issue of use of trademarks, affiliates (and search engine marketers in general) are better advised to play it safe instead of getting caught in needless wrangles.

Until next time,


Ben Flux

posted by Ben Flux @ 1/20/2006 04:23:00 AM