Search has gone mobile, how far behind is mobile buying?
When I write this, I almost get the feeling that I could sound like being light-years behind-- but that's the speed at which the Internet is evolving. With Internet having gone on to mobile devices, and search likely to dominate that space, search marketing was only bound to follow. (By the way, see a report on Danny Sullivan's keynote address at the SES Conference in Chicago).
If search marketing has gone online, when will the transactional element really take off? That is, when will shopping via the Internet using mobile gadgets begin to be a crucial component of the "online shopping" channel?
There are some obvious issues with users surfing and shopping (buying) at the same time while on the move and using a device like a mobile phone; but some of those concerns may not be too different from the apprehensions almost all of us had during the early days of online shopping. I reckon this kind of shopping will also attain critical mass sooner rather than later.
Where does it leave us from an affiliate marketing standpoint? Will affiliate networks be ready in time to capitalize on the opportunities presented by the mobile audience? Can affiliates directly leverage this channel for pushing out their marketing (besides the search-in-mobile means), and if so, how?
I have more questions than answers at this point, but just consider this: A latest Nielsen/Net Ratings report indicates that more than 50% of the X'mas shopping this year in the UK will be done online. Now that is a significant proportion of people who have moved to buying X'mas gifts than say, a couple of years ago. It's anybody's guess how many of these people would have migrated to buying online, but using a mobile device, by next X'mas...
Until next time,
Ben Flux
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