Lessons fron the year...
As we get to closing the books for an eventful 2005, one can't help but reflect on it and gauge what it could mean for the year ahead. In my post on Revenews, I listed a couple of events that I thought epitomized the excellent year that it has been for affiliate marketing.
In a similar vein, there was a post on the UK Affiiate Marketing Forum that talked about the lessons learnt during the year, with quite a few perspectives; and I am taking the liberty of reproducing some of the little gems from there encompassing various areas of search and online marketing. Sample these, as it might be worthwhile to keep these in mind -- some may be debatable and contentious, but worth giving a thought nevertheless.
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* "For Google, 20 inbound links carefully done is worth 1000 traded links"
* "Once you have a site flying, forget all seo and do 'natural' developments....in small doses."
* Geo targeting is becoming more important to increase conversion and keep advertisers happy.... it's also fascinating.
* Niche sites are King. Size no longer matters and can be a problem.
* Protect your established sites like Gold.
* Plan: start thinking more long term, on and offline.. things are going to change over the coming couple of years.. what is cast in stone SEO/PPC and marchant/network/affiliate dynamics wise and how we all work together now may be different in 2 years.. will you have any vehicle left to ride any storm in ?
* Diversify .. still in one sector ? doh... wrong answer
* Focus ...Contradicts (the above).?! not quite.. focussing on two areas is diversifying if you previously only did one
* Expand ... do what you do on a bigger scale you don't have to make so much each time then, but at the same time larger scale can reduce costs thus increasing profit each time a sale/action happens.
* Own something .. an asset that isn't SEO/PPC dependent something that has an intrinsic value, ie focussed site with a user base.
* Learn the true value of your traffic/user base and start asking for it
* Look to other areas/industry for ideas that can be adapted online
* Consider Joint ventures with others if they will be as comitted as you or bring something you can't and vice versa and you both would benefit.
* Double check everything
* Have FUN .. this IS life.. people are too busy planning what they WILL do to realise this IS what they are doing.
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I definitely like the last one--- it's been a great year, with immense challenges and some wonderful opportunities, but all in all, one that's been great fun!! I look forward to a year that is atleast as exciting as this one.
Until next time,
Ben Flux
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