The European juggernaut rolls on
Close on the heels of the company going public in Sweden last month, TradeDoubler seems to be doing quite well in its overseas activity as well. Apparently it has just won two major accounts in the US- Hilton and Hertz. Zanox is another company on the move- apart from recently setting up operations in the US, it also expanded to China, looking to tap into the virgin Asian market. And based on comments to this post by Jeff Molander on Revenews, it seems that Buy.at is also planning an American foray pretty soon.
All in all, looks like the big European affiliate networks are on a roll, while we haven't heard of any significant counter flow from across the Atlantic. Of course, affiliates stand to benefit if these networks sign up merchants that are keen to promote their products in UK/ Europe, and that's something to look forward to.
But this recent spurt in activity makes me confident of one thing (and I admit that one doesn't have to be Nostradamus to predict this!!)- there will be some serious M&A moves and consolidation activity this coming year. The tougher one will be to predict who the major protagonists will be.
Predictions (or insider stories), anyone?
Until next time,
Ben Flux
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