Broadband penetration in the UK growing in leaps and bounds
eMarketer has come out with its latest report "UK Online" that "tracks the many changes Internet adoption has brought about in the social and commercial life of Britain." While it is a paid-for report, there are two stats from the publicly available excerpts that are of interest:
(a) Broadband Internet penetration in UK households is projected to increase from the current 30.9% to 56.8% by 2008.
(b) Retail e-commerce including leisure travel (by the way, check out Bargain Travel Offers)is projected to increase threefold to GBP60 billion from the current level of GBP19.6 billion by the end of this decade.
How much of this projected e-commerce spend will be routed through affiliates is the big question-- I am sure, the number will not be insignificant. At the same time, affiliates would do well to keep an eye on the 'upstream'/ 'downstream' traffic stats/trends from Hitwise-- these could give some very good ideas on the best ways to faciliate this online commerce and make some money in the process.
Until next time,
Ben Flux
P.S. Kudos to the A4UForum on some of their recent initiatives including expansion into other geographies, introduction of a regular newsletter, and a couple of other features on the site.
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