Pay-per-call: Can affiliates leverage this method?
Miva (known previously as FindWhat) has been working to make a success of its pay-per-call advertising method, which I believe it launched in the UK in September. With strong rumours going around that Google is set to get into the pay-per-call advertising market in a big manner, this nascent advertising method suddenly seems to have grabbed a bit of attention.
No coincidence then that Miva announced that it had signed up its first partners (probably an attempt to remind the world that it had gone public with its plans much before Google had). The news report on Netimperative quotes research from The Kelsey Group that pay-per-call advertising could be a $4 billion market by 2009 (and about GBP600 million in the UK alone). Considering that it is still in its infancy, one can well imagine the rate at which this form of advertising is projected to grow.
Now, question is: how can affiliates make the most of this advertising mechanism, if at all? Pay per click advertising has been one of our most potent marketing tools; can we ignore the pay per call mechanism?
I'm quite certain that if this advertising method takes off, we (affiliates) will be there to capitalize on it pretty soon. Yet, we may have to define the model ourselves. Trust me, that's quite some food for thought; it will be interesting to see how many manage to crack the code before the crowd joins in.
Until next time,
Ben Flux
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