Helping bargain hunters find the best deals
A couple of days ago, Hitwise released data related to the considerable increase in traffic to comparison shopping sites, according to which the major search engines sent a significantly higher volume of traffic to comparison shopping sites.
Even though the data was from the US market, I would think it is fairly indicative of what could be happening here in the UK as well. There's another piece of news that could be of interest to shoppers-- Froogle introducing a local shopping feature, that according to Search Engine Watch that will "let people find products and services for sale in bricks-and-mortar stores near locations they designate." The main feature will be the ability to compare products/prices.
What the above indicates is that online shoppers--- like the high street shoppers-- would prefer (just as we would expect..!!) to have the option to look around, compare products and prices, and be assured of getting the best bargain deal.
The reason I think this has an effect on affiliates is that the manner in which most traditional affiliates operate does not fulfil that need. If you are operating only by placing a banner, without giving the site visitor enough information about the product or service and the choices they have, it will be a challenge converting that visitor into a sale.
I doubt I need to spell out what this requires us to do... the message is pretty clear, isn't it?
Until next time,
Ben Flux
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