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   Affiliate Marketing Views
Welcome to the exciting world of affiliate marketing! Or, win-win marketing, because when done well, everybody --- the marketer, the affiliate and the affiliate network---wins. I'll discuss current happenings and my own insights into the implications and provide a forum for constructive discussion in the win-win spirit of affiliate marketing. Hopefully, we’ll create a platform for insightful, prophetic and even contentious thinking, while ensuring it is interesting, informative and valuable.

Thursday, November 24, 2005

Gearing up for Christmas shopping...

Almost a month ago, I had written about the opportunities that the Christmas season will present us with. Almost as expected, there are some exciting forecasts ahead of us.

TradeDoubler released information about a survey it conducted, according to which European buyers are expected to shop online significantly higher than they did last Christmas.

I am giving below excerpts from the TradeDoubler release.

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• 20% expected increase in online Christmas shopping
• 56% of Europeans to shop online this Christmas
• 100% increase in number of consumers doing at least half of their shopping online

.....across Europe, 56% of respondents plan to do at least a quarter of their Christmas shopping online this year. Furthermore, the number of people who plan to do at least half of their Christmas shopping online has doubled, when compared to last Christmas.

....UK shoppers are setting the trend for their European counterparts with a massive 80% of shoppers planning to buy at least a quarter of their Christmas purchases online this year.

..... Another positive finding for online advertisers is that amongst the most tech savvy 18-24 age group, 100% of respondents in the UK are now planning to do between 25% - 100% of their shopping online this Christmas.

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Read the full press release regarding the TradeDoubler survey here.

Sounds great, doesn't it? Affiliates are bound to benefit from the rise in online spending-- especially those that are promoting the right products at this time.

Without meaning to put a dampener to the above good news, I also spotted a piece of worrying news. NetImperative reports that online retailers may not be entirely ready to fulfil the demand that is expected. This obviously doesn't affect affiliates directly (at least not this time around), but we could do without anything that is going to shake the confidence of the online buyer.

The impact of any mess-up during the festive season will be felt in the future... may be next Christmas, or probably even earlier. So, let's keep our fingers crossed, and look forward to some bumper sales this winter!

Until next time,
Ben Flux

posted by Ben Flux - Traffic Junction @ 11/24/2005 10:41:00 AM  

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•Ben Flux - Traffic Junction
•Hertford, Hertfordshire, United Kingdom
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