Capitalizing on blogging....
David Utter of WebProNews comments that affiliates could use blogs to market themselves. Blogging has its own challenges, he says, and points to three virtues that affiliates have to inculcate to ensure that blogging is an effective marketing technique for them. You could apply these three aspects to achieve success in virtually anything in life- optimism, discipline and focus.
I am excited about the potential of blogging (and enjoy it as well). But as David points out, it does take all of the above attributes to get yourself to write the blog everyday (I can vouch for it!). You could probably add another to the list- Patience-- don't expect to start receiving anything other than spam comments for a few weeks, unless you proactively market the blog.
Moreover, it is not just about putting anything on the blog--- it has to be interesting and capable of attracting an audience, before that audience can be "distracted" to interact with the advertising on the site. (In an earlier post, I wrote about people trying to generate AdSense revenues by creating more websites--- I think the same principles apply here).
Generating that audience for your blog is no different from trying to attract traffic to your main website-- there is no escaping the rigours of creating a critical mass that will yield justifiable returns. It comes back to the basics- invest the time and effort in creating the content and building the traffic.
The offline analogy is that of a department store trying to increase sales by opening more outlets. The outlets provide additional avenues for putting the products/services you sell in front of the buying populace; whether it will increase sales will depend on how good the outlet is and how you manage to attract the people to walk into it.
Likewise, blogs will provide an additional medium or potential source for sale, but if you are not willing to invest in its content and marketing, it's definitely not worth trying.
Until next time,
Ben Flux
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