The upcoming festive season-- time to don the thinking caps
After a week long hiatus, here I am...
It's the time of the year again that retailers love; as the festive season draws closer and shoppers loosen their purse strings to buy for themselves and their near and dear ones. Obviously, it is a great time for us affiliates and online marketers as well, as we help these shoppers find the products (or services) that they want to buy.
A word of caution though, it will be prudent to take a step back and plan the marketing strategy in advance, because while plenty of opportunities exist, selecting the best ones and optimizing marketing will dictate the relative success of each affiliate. I'd say it is 'think time' and 'decision time'.
There are lots of advertisers offering unlimited products and promotions during the peak online shopping season. Which of these products and offers should we be marketing? What should be the allocation of marketing resources for these products? It will be an interesting exercise, one that will challenge and test an affiliate's ability to maximize the revenue opportunity.
While aggressive and professional affiliate marketers like us already spend quite a bit of time and effort strategizing and executing our campaigns (unlike passive publishers/affiliates; and there's no dearth of that variety as well), we will have to use all our marketing (and market) intelligence, and the tools at our disposal. Can we determine what products users have begun to look for? What will they be most likely to gift this Christmas? Can we predict the purchase behaviour based on all the information available to us out there (some of which come at a price, of course!!)?
Just as shoppers will be out to choose, so will we have to choose from the myriad products available to promote. The ones that are able to unearth the gems and polish them (the promotional campaigns) will undoubtedly have a great holiday season!!
So, happy thinking and happy sales,
Ben Flux, Traffic Junction
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