Does Bulldog deserve a benefit of doubt and a bit more patience?
In the times we live and work in, not being able to connect to the Internet is akin to taking away one of our fundamental rights. It is like rendering us incapable of doing anything of substance in the daily grind. And it seems like that's what Bulldog Broadband seems to have done based on this report by Watchdog posted on the BBC site--- 20,000 people have apparently signed up for Bulldog but are awaiting their connections.
The aforementioned report indicates that BT could be a guilty party in causing so much frustration and anger among consumers. But there has undoubtedly been a serious problem in the level of customer service accorded by Bulldog--- the company is accused of having known some of the problems faced by customers, but still went about acquiring and signing up new customers without fixing the problems on hand or ensuring their ability to deliver satisfactorily.
Now that is something Bulldog will have to address ASAP and fix. A company that displayed visions of taking players the size of BT head on and lead the market with super fast Internet access and cheap phone lines simply cannot afford to alienate its (potential) customers at any stage, but particularly very early in the game. For, customers who haven't been won over with some excellent experiences in the past will desert any seller forever (Apple might still be able to survive the storm created over its iPod batteries, but many others won't be able to..).
I understand some action has been taken towards fixing the problem as the company has reportedly stopped marketing to acquire new customers, which couldn't have been any sooner. Will it bear fruit and can Bulldog successfully deliver on all its promises?
As a consumer, I hope so. If not for anything else, Bulldog is a pioneer and has offered the market alternatives that it could be grateful for (assuming the problems are solved!). Speed & cost are two critical factors in most things we do today-- and those are precisely Bulldog's USPs.
As an affiliate, why would I consider promoting the Bulldog program through the TradeDoubler network? Firstly, because it is a different niche-- and niche areas, despite their own challenges, present affiliates with wonderful opportunities. Secondly, the GBP35 per sale itself is reasonably attractive.
Thirdly, I'd give pioneering companies a chance-- for if they succeed, it stands to benefit all of us so much more. One way of looking at it is--- cheaper and faster connections means our target customers are likely to be surfing more, which presents us greater opportunities to advertise the products that we are promoting.... greater sales... more revenues!!
Until next time,
Ben Flux, Traffic Junction
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